According to customs statistics, from January to October 2010, total exports of Guangdong Province, 24.16 million air-conditioning units, worth $ 4,290,000,000, compared with same period last year (below) increased by 49.1% and 45.4% ; the average export price for each $ 177.6, down 2.5%. 1-10 period in 2010 exports of Guangdong Province, the amount of liters of air drop in price of the main reasons:
a global economic recovery as well as Latin America, South Asia and other emerging markets, the effective development, to bring export growth. Export growth was due to air first in the United States, Japan, EU and other major export markets, gradually emerging from the shadow of the financial crisis, demand has risen, exports grew steadily; followed by Latin America and other emerging market development effect is obvious. The first 10 months, China's exports to India in Latin America and the surge in air were 1.4 times year on year, far higher than the overall increase in exports of the province's air, effectively opened up the export of space. Of particular concern is the surge in exports to Brazil is 2 times the Brazilian beyond the EU to become the third largest export market, and with the 2014 soccer World Cup and the 2016 Olympic Games approaching, the Brazilian air-conditioning demand is still room for substantial growth.
two countries 'energy-saving PWM', a series of policies such as lower prices for air conditioning had a positive impact. Air conditioning and other appliances in 2010 on the industry, can be called 'policy year' in 'energy-saving PWM', 'home appliances', 'TM' under the influence of such policies, air-conditioning companies pay more attention to performance and price fostering consumer groups. Meanwhile, further adoption of inverter air conditioner makes the price more 'People First'. In the domestic market price competition on the export price must also have a corresponding impact.
Although the steady development of China's air conditioning industry, but still the following problems can not be ignored:
First, rising raw material prices, corporate profit margins compressed. As the main raw material conditioning copper and aluminum prices in 2009 continued to rise since the second half, November 10, Shanghai spot copper Quote 66450-66800 yuan / ton, aluminum quote 16600-16640 yuan / ton, compared with 3 months ago about 8,600 yuan respectively, up / ton and 1,300 yuan / ton. Meanwhile, the air conditioner compressor prices starting from March 2010 prices several times, and further reduced the corporate profit margins.
Second, the profitability of refrigeration and air conditioning industry, the prevalence of negative growth. Semi-annual report from the listed company data, relative to the previous year this year, significant sales growth objective, but the profitability of enterprises generally fall is evident. From the gross margin level, the overall air-conditioning industry average gross margin of 20.42% over last year increased by only 5.04%. Growth rate of 5.04% of the gross profit margin much lower than the sales growth rate of 44.99%. That the expansion of markets, partly at the expense of operating under the premise of quality, profitability worrisome.
three new domestic energy efficiency standards and the formal implementation of the increase in foreign trade barriers, to bring business transformation and export pressures. June 1, 2010 onwards, China set new standards for energy efficiency frequency implemented in the new energy standards have been implemented, the Chinese air conditioner industry is inventory holdings at 900 million or more, which undoubtedly carry a heavy burden on air conditioning industry . In addition, increased trade barriers to increase outlet pressure. U.S. Department of Energy recently released, including air-conditioning products, including five new energy efficiency standards, which came into effect in 2012, when accounting for 6 percent of U.S. exports over the 4,5-level energy efficiency of low-energy efficient air-conditioning will be out of the U.S. market. Both internal and external standards to improve air-conditioning business transformation and development of pressure and challenges.
this proposal: First, air conditioning companies to recognize the increasingly stringent energy efficiency standards will be the direction of, and actively adapt to changing requirements in overseas markets, updated product ideas, and actively deal with various barriers to trade challenges; second is to emphasize the strategic layout of overseas markets, continued to strengthen with overseas distributors in the channel on the strategic cooperation, the accumulation of high-quality client resources and advantages of the market, while further exploring new markets, enhance the ability to resist risks; third actively adjust the development strategy, rising operating costs in the situation, from the past single 'price war', adjusted to the emphasis on 'brand wars', 'war service', the power of technology into product development and innovation, from the price competition shifts to competing products and technologies.
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