Objectives of the survey: comparison by focusing on different levels of investigation star hotel elevator design and use of software to compare the quality of its services and the quality of public facilities hard.
Survey Significance: Through this investigation, can play through the phenomenon see the role of nature and found the hotel in the area for public use, defects, put forward a sound proposal, the activities of enterprises and provide an effective basis for planning and guidance.
survey: Guangzhou Tianhe district in star hotel
survey methods: interviews, observation, survey data method
Time: October 2007 -11 March investigator: High ** Hu **, Yang **, **
investigation division of leaf: leaf ** Production PPT, Hu ** write investigation reports, collecting data with high **, Yang ** speech
Survey Background: the rapid development of today's world, competition is so fierce, service-oriented hotel industry how such intense become the consensus of the major hotels.
survey content:
look at a person's level of civilization, do not be too concerned about his education, and care about the details of his life; to see the degree of civilization of a country, do not be too concerned about the official newspapers and state radio said, but ordinary people care about the demeanor of his spare time. Similarly, a hotel to see the area on the line.
west there is a famous proverb, called , is the perspective of East and West together. Then, as service-oriented hotel industry is reflected up from the details of how the quality of service it?
we visited the hotel at different levels, focusing on a different layout of the hotel elevator design and use, in order to achieve the test purpose of measuring the quality of hotel services.
this time of the content is about the layout of the hotel elevator, and whether the humane use of design and reflects the hotel's service quality. Why do this a topic? We note that the public use as a hotel area, the use of the elevator is so important, but we also see that, but also because, as the hotel's public use areas, sources of income relative to the hotel rooms and restaurants, elevators issues have not been given attention. trip to the hotel at this time, we see that most of the functions within the hotel elevator design is ignored, not given sufficient attention, and some co-management of the hotel is the number of departments, there is no uniform monitoring, there is bound to vacuum risk. At the same time, the hotel also ignores the hotel elevator as a propaganda role of culture as an important element.
trip this time the hotel we visited CITIC Plaza, near the hotel. Tianhe Business District as Guangzhou the focus of future development, especially in the Tianhe district of the huge potential in recent years, the development potential of the major foreign hotel groups are making such a piece of commercial value treasure, therefore, Tianhe District, the hotel industry in the boom years of development so . We have three four-star to four-star five-star standards, different levels of hotels all over the.
in the Courtyard by Marriott, the standard three-star hotel, elevator design chaotic conditions of the hotel itself, the elevator space is small, commercial taste too thick.
Landmark International Hotel, the standard four-star hotel, the elevator is not functional use of strong, user-friendly design is not in place.
Ting Hotel Grand Palace, four-star hotel, considered to commercial advertising, but advertising content does not update; as well as in quantity, and other aspects of comfort do not get bit.
integrated use of functional elevator, the hotel elevator in addition to transporting guests in addition to carrying, in fact, should have more The role of the hotel should be noted:
1, success depends on the details of decorative mm into the hotel in addition to its well-decorated facade and lobby, elevators and elevator as such details should not be ignored. as hotel guests only way to know the guests the hotel elevator is an important aspect. Thus, the elevator should also be prominent in the decoration of the hotel's taste and quality of service quality.
2, Mass media business or holiday guests mm in many usually not stopped the hotel lobby, but they waited in the elevator, or when they have to stay in the lift, so the hotel can take advantage of the hotel elevator as a vehicle to spread culture.
our hotel this time these investigations, appropriate Every Fair opening, the hotel's services and therefore more demanding. To understand the hotel and guests on the elevator that a public use area of emphasis, we focused on the situation of each hotel for hotel guests random interviews and inquiries. have found that true because the elevator as the use of public areas, and did not get more attention, as opposed to a deeper impression on advertising signs and the hotel lobby and dining rooms also have the layout of the elevator area are too few areas of concern. But We also note, commercial source of customers, as opposed to general visitors, more cultural reference to the elevator for their influence. from the tiny hotel elevator culture and cultural expression.
Since the hotel elevator culture is so important, then How should we go to design and improve the cultural and service elevators now what?
following this one, we deeply impressed with a hotel mm Westin Guangzhou as an example, to explore in detail. < br> The Westin Guangzhou from the world-renowned Starwood Hotels & Resorts management, as a world-renowned brands, Westin Brand for its stylish modern standing proudly in the international business enterprises gathered in Guangzhou Tianhe District CITIC Tower business circles, as the business district of Tianhe new five-star hotel, Westin source to the main high-end business people (say, the development of exhibition industry in Guangzhou situation, Guangzhou, most of the customers most of the hotel source or from the business people), therefore, for the source, we find that guests do not have much time to pay attention to the lobby, etc. (except rooms), but the guests have to wait and take the elevator to spend time, so We can take advantage of promotional lift to reach the hotel and hotel services, the effect of culture. And in this regard, the Westin is doing good, taking into account not only the business people focus on the simple style, but also promote the full use of the elevator ; Westin Guangzhou is not just the hotel, or an isolated hidden by all the hustle and bustle of the city, , the showed that 57% of the modern hotel business 12% of sales from key customers, the cost of developing a new customer is to retain an old customer of 5 times, and the loss of a loss of customers, and only secured 10 new customers to make up . Therefore, the hotel you want to maximize profits, it is necessary to provide for different customers with different needs, and a sense of belonging to guests of the hotel, so guests return to do more is to ask the hotel wonderful detail you see in the subtle full culture instilled into the hotel guests.
Here, we Westin designed to explore the elevator.
six-story Westin hotel offers a panoramic lift, six passenger elevators, Lift a business in full compliance with five-star hotel requirements. all reflect the material, so that hotel guests feel the temperature of virtually .2, set soft leather-wrapped interior arm, but also a manifestation of human design .3, large load space immediately reflected in the hotel atmosphere .4, the word prompts not only highlights the characteristics of business-type hotel, but also take full account of hotel results .5, floor tips lights with warm colors, home lighting design imitation.
characteristics: 1, sightseeing elevator: CITIC commercial buildings opposite, far Vision is the Guangzhou East Railway Station, now a busy, clear development of Guangzhou, .2, passenger lifts: passenger elevators equipped and adequate, including the elevator cars is disabled, the button design is also fully take into account people with disabilities through the inconvenience and design; elevator walls of each floor have their own characteristics, different functions under the floor between the wall of the elevator or strong Chinese style, or exotic. the top of the front is decorated with the world's landscapes and scrolling the screen, the entire design and generous simplicity . At the same time a major feature of the hotel elevator is the elevator using a different flavor each purification agent, fragrance and pleasant but also reflects the hotel's exquisite design, and even a little place to have noticed .3, commercial elevators: are business as nature, the elevator is also seeking to simplify business people embody the characteristics of fast and high quality.
can say, as a new five-star hotel, the Westin with its advanced international management mode, and gradually demonstrated its super-competitive, . the hotel in-depth design details to the hotel which, with its powerful, high quality services to the Guangzhou hotel market advantage of becoming a strong contender.
as an important part of public areas, elevators are facing every day guests part of the hotel one of the services, therefore, the elevator in fact virtually embodies the culture of the hotel culture, especially among the guests subtle. elevator in the hotel reflects the culture, it is also publicize the hotel service quality.
through our a survey, comprehensive hotel guests and hotel staff comments and suggestions, we integrated the perfect elevator factors:
1, information dissemination: through the design of print ads and dynamic LCD advertising to publicize the hotel's specialty products
2 , aesthetics: through sound (music), shape (decoration), taste (cool fragrance of God), color (layout structure)
so the combination of guests to enjoy the beauty. periodic replacement of the elevator content;
3 , comfort: The hotel elevator enough space to reflect the hotel's atmosphere, a considerable number of elevators provide convenience for the guests;
4, Security: equipped with elevator handrails, regular maintenance, a dedicated maintenance team;
5, considerate service: special passenger elevator (disabled, VIP), persons with disabilities can arrange for special service elevator to help them up and down the elevator, flow diversion (sightseeing elevator, room elevator), sensing the elevator (to avoid the crush guests) for different the needs of the guests while the corresponding provision of services;
6, management in place: by a dedicated management team for planning, management, and decoration companies, the hotel elevator system planning.
through a lot of investigation, the hotel industry has been found that customer satisfaction with the quality of hotel services is not simply dependent on the quality of technical quality and functional level, but also on customer service expectations of the hotel reflects the quality and practical. So there should be five-star five-star hotel services, will star service down to every detail, down to the guests personal experience of the public use of regional mm elevator service which, from the hotel reflected the quality of service.
trip to the hotel, giving us the most impressive not just a luxury star hotel decoration, but also those who everywhere and at all times and some service details, constitute the essence of a modern hotel. It is a through precipitation, in-depth hotel culture of sense of service, is the most difficult to imitate, non-long-term accumulation and not the.
competitive advantages and specialization of services. Therefore, in the increasingly fierce in the hotel industry, hotel services, who will be professional, whoever will win the competition.
Source: they cry time (a teaching reference only)
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