the competitiveness of any business is not due simply to reduce costs

the competitiveness of any business is not due simply to reduce costs, but to create sustainable customer value competence. ZARA both operating systems a combination of several strategies: the best price, the most efficient delivery and development process, the best quality and most extensive range of options, the most innovative or the best industry-wide portfolio of products and services .

ZARA did not rely on high-tech integrated information system to do the bridge, but mainly through a highly integrated, efficient and flexible supply chain to reduce lead time. Inditex vertical integration model, it has its own textile and clothing factory, but also some of the major areas of Europe to establish an independent logistics company, almost full control of the costume design, production, logistics, and sales of the entire supply chain.

\Therefore, in the traditional garment enterprises, most of the design must take the new style, high-volume purchasing, mass production of the strategy to achieve economies of scale, reduce the average cost of goods. However, breaking the traditional rules of ZARA, \